Buyer Personal Letter Tips
If you haven’t already heard demand for homes is through the roof in some markets and price points that many buyers are trying to find new ways to set themselves apart. One way to do that is by writing a personal letter from the buyer to the seller to help put a face behind the offer. I want to give you some tips to take in to consideration if you decide to prepare a letter yourself.
So what exactly is this personal letter? The letter is basically a brief letter introducing the buyer & expressing to the seller why they really like the home and would really appreciate it if their offer was chosen. The intention is to put a face behind an offer which otherwise would just be another offer in a stack of offers.
First realize these letters can be effective so please be sure to take your time drafting this letter. If you were the seller what would you want to hear? Maybe you will be living at the home as opposed to turning around and using it as a rental property, that would make the seller feel better about the future of the home and even neighborhood.
Second be sure to make it personal, not only about you but also the home. Maybe start by describing your family and why this home really fits your needs. Is it the neighborhood or the layout, maybe you have a personal connection. Don’t be afraid to open up and make it personal as this is very effective.
Also be specific to a particular property, don’t draft one letter and use it on all offers. You should mention the layout, colors, upgrades in the kitchen, the big tree in the back yard, or anything that is specific to that home. The reason is to point out a positive feature and how you plan to enjoy it and appreciate it but also to not sound so generic either. If you sound too generic it can really take away from it being personal and remember after all this is a personal letter.
Keep in mind these letters don’t always work but I find the majority of the time it does make a difference. There are still those sellers which at the end of the day is all about the bottom line regardless of who buys it and what they love about it. That should distract you from not trying it, you will be more successful trying this method than if you didn’t.
With a heart of a teacher I look to educate my clients about the process of buying, selling or renting real estate. I strongly feel an informed and educated consumer will make better decisions and be less likely to be taken advantage of.
Have questions about this or other topics, don not hesitate to contact me.
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Luis Cuevas, Realtor®
RE/MAX Cross Country
1990 Justin Road
Highland Village, Texas 75077
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